Once you have an idea who your customer is, how can you actually find them? It's not difficult if you ask the question, "Where does your audience get their information"?
More than 60% of the people living in the USA are using social media on a daily basis. That’s 180 million people who are messaging friends over Facebook, following the news on Twitter, and scrolling through Instagram wishing they were somewhere else.
Your next advertising campaign must utilize that prime real estate.
During the middle of the day, millions of people around the world are picking up their phones [more than seventeen times per day](65% of adults now use social networking site "Americans spend an alarming amount of time checking social media on their phones") because they fear missing out on something.
By focusing all of your efforts onto the social media each of your demographics uses you can spend less time trying to be everywhere and instead create a singular cost-effective campaign on the one network your focus niche uses the most.
For example, if your core demographic is black females between the ages of 18-29 then Instagram should be your primary network.
If you’re looking for leads for your new range of children’s art then Pinterest — with a large audience of 100 million active female users (many are at-home mothers with a household income of over $30,000 per annum) — is a perfect network for advertising.
To find which social media network your demographic is using compare it to google “The demographic of social media users” to find the right fit.
Which Type of Content Works Best for Your Audience?
Short videos on Facebook have become an increasingly popular method of advertising for many brands, but what if you’re target audience doesn’t use Facebook?
You’re needlessly spending a fortune creating incredible viral content that’s not being seen by the people that matter most.
With just a few moments of thinking about the habits of your future customers, you can understand and put into action a social media strategy that works. Even the simple step of uploading the same videos to Instagram instead of Facebook could be all you need to change to reach the right person at just the right time.
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