Common Lie #4

Lie #4 - You will never find the right audience if you sell your paintings online. 

The internet is the gateway to finding your audience. We are so lucky to have the internet available to us with the amazing tools such as Facebook and Instagram to find our audience. In most cases the online tools are free (or almost free!) and they enable us to find people who might like our art thousands of miles away! I have done quite a few radio shows on “how to find you are buyers (i.e. audience) and about 95% of the solutions are found online.
 
It is important to first understand who your audience is. Once you have identified your audience then you need to start interacting and getting to know them. There are so many online communities where your buyers can be found. And it’s not that hard to find them. I honestly can’t imagine how you would find them without the internet!