Creating a Social Media Campaign

"Red-dy and Waiting"
Oil Painting, 12" x 12"
​Available.

Many of you might be wondering, "what is a social media campaign"? And even if you know what it is, you are probably asking "why do I need one"?

Most of us post on Facebook. And Pinterest. And Instagram. And our blogs. And even perhaps Twitter. Usually we finish a painting, take a photo and post it all over social media. That's good. But you need to re-think your strategy and actually have a social media campaign. Why? Because posting the same thing (such as a painting) everywhere is boring. It doesn't give your followers any reason to follow you because they are pretty sure they will see your art ... someplace on social media. 

So what if you really thought about where and what you post on social media and organized it? That's what I call a social media campaign. See, it's not that complicated.

So here is my social media campaign
1. Facebook - Facebook is where I post current events which include what is happening in my art business right now. This is where I post news, events, finished paintings and current events. I will be using Facebook Live to host "Morning Coffee with Leslie" to help my followers get to know me and more about my art!
2. Instagram - this is geared 100% to promoting my abstract paintings to interior designers, galleries and buyers of abstract art. 
3. My blog - "The Everyday Life of a Working Artist". This is where I post about my life as an artist and offer marketing tips everyday for artists. I include photos of my paintings in posts whenever possible.
4. Pinterest - Pinterest is not a priority right now, although I have 6,000 followers of my "beach house page" so I need to incorporate this very soon in to my social media plan.

If you look at my plan, there are reasons for artists, workshop students, collectors, interior designers and potential buyers to "want" to follow me on multiple social media sites. You might want to take a look at how you are using social media to simplify and organize it. It sure is a lot more fun!