Do You Know Who Your Audience Is?

"Warm Water"
30" x 30" Available here.

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One of the questions I am asked all the time is "How do I find my audience?" Most artists need to know who their audience is, because why should you spend your time marketing if you don't even know who you are marketing to? It's pretty simple. If you know your audience, you can target your art to them. And sell more art.

So how do you find your audience? It's not as hard as you think.

The first step is to look at your existing customers. Who has already bought your art? Take the time to look back at your customers. Take notes to determine their age, their demographics, their interests. Once you have done that, spend some time determining what interests they share in common.

If you haven't sold a lot of art then you need to decide who you want your audience to be. What is it about your art that appeals to an audience? Is it the subject matter? What about the style? Is there a marketing audience (such as interior designers) that can help sell your art to their customers? 

Take the day to give this some thought. Write down your answers. And be ready for tomorrow's blog post for what to do next.