Creating a Mailing List, Adding a Newsletter link
Why a mailing list is your most important asset
In addition to your photos, your mailing list is a very important asset in your art business. As you build your art career you will build fans, followers and collectors. In addition, many artists will become followers. So it is important to have an organized mailing list of all of your fans. Even if you have no intention of selling your art, start a mailing list. You just don't know when you might need it.
Mailing addresses are great, but email addresses are as important. They might even be more important. That's because the least expensive and most effective newsletters today are sent electronically via email.
To build an effective email list you need to use email marketing. Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.
There are lots of email marketing companies. I have used Constant Contact for years. Mail Chimp is also a great company and it's even less expensive than Constant Contact. I will show you how to use both.
You can create and have access your mailing list via one of these programs. They help you create a "widget" which you can place on your blog, Facebook page or website. The widget is a form that invites visitors to sign up for your mailing list. When the information is filled out, it is automatically added to your mailing list in the the email marketing program such as Constant Contact or Mail Chimp.
Let's get started with Constant Contact.
In addition to your photos, your mailing list is a very important asset in your art business. As you build your art career you will build fans, followers and collectors. In addition, many artists will become followers. So it is important to have an organized mailing list of all of your fans. Even if you have no intention of selling your art, start a mailing list. You just don't know when you might need it.
Mailing addresses are great, but email addresses are as important. They might even be more important. That's because the least expensive and most effective newsletters today are sent electronically via email.
To build an effective email list you need to use email marketing. Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.
There are lots of email marketing companies. I have used Constant Contact for years. Mail Chimp is also a great company and it's even less expensive than Constant Contact. I will show you how to use both.
You can create and have access your mailing list via one of these programs. They help you create a "widget" which you can place on your blog, Facebook page or website. The widget is a form that invites visitors to sign up for your mailing list. When the information is filled out, it is automatically added to your mailing list in the the email marketing program such as Constant Contact or Mail Chimp.
Let's get started with Constant Contact.
Now it's time to build your mailing list.
Let's add the mailing list HTML code to your website.
Want to run an ad on Facebook? Here is how.