There are two types of hashtags you can use on Instagram. They are Branded hashtags and Community hashtags. Branded hashtags are ones that are associated with a person's name or their business name. If you search the hashtag of #my100yearoldhome on Instagram or even just google #my100yearoldhome you will see my photos pop up for about 99% of the content.
One benefit of branded hashtags is they can be tied back directly to your company. Also, you should encourage people to use your branded hashtag in photos and videos on Instagram when they mention your art.
Community hashtags are tags like #abstractart or #coastalart. They don't associate with a particular company. Rather, they are more like categories. The reason why they are so important is because if a buyer is looking for coastal art, he will likely search the hashtag #coastalart. If you paint a lot of coastal art and all of those paintings are posted with #coastalart it is likely the right audience will see your art. It's pretty simple. But really important!
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