Last week's Artists Helping Artists show was all about Art Trends and what's hot in 2017. I believe that trends are something we should be aware of and understand. They should not influence what we create.
So don’t change what you are painting or how you paint. Rather, just be aware of the trends. You should be aware of what the world is being told they want and need. Trends help the fashion industry and home goods industry plan and manufacture goods a season in advance. They don’t necessarily mean it’s what the public wants. But the public does listen to all advertising and often think it's what they want. Get it?
One trend that I do think you need to pay attention to is online sales. Last November, a painting by Jean-Michel Basquiat was sold on Instagram for $24 million, an unprecedented event that probably announces the new era in online auctioning and sales. The painting was sold for more than triple the $7.3 million it fetched at auction in 2007. To date, the annual increase in online art market sales has been 24 percent, and it is expected to reach $9.58 billion by 2020. In 2016 internet buyers spent $155 million which is 20 percent increase from the previous year.
If you aren't selling online you need to take advantage of this amazing sales opportunity. Don't miss out. Seriously.
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