Lie #5 - Trying to sell your paintings online will take time away from creating your art so you will make less money in the long run.
In a business where you are responsible for not only selling the product but also creating it, there is a lot of work that needs to be done. Most artists are small businesses and work alone. If you don’t have the opportunity to sell through galleries then you will have to do a lot of the marketing yourself. Of course this takes time but the good news is you won’t have to payout a commission if you sell the paintings yourself.
When you first set out to market your art it does take a lot of time. It could be as much as 50% of your time. But if it’s done correctly, you will find your audience who will become repeat buyers. As you build your customer base you may need to spend less time marketing. A smart marketing plan focuses on buyers who will buy multiple paintings over and over again, such as interior designers. Once you have established relationships with these designers, the success is endless.
I hope you have enjoyed my blog posts this week. If you want to sell your art online you will need good photographs of your art, a website or online site to sell your art and the ability to post your paintings online as soon as they are completed. With some effort and creativity, you can find tremendous success selling your art online.
Mom. Wife. Artist. Marketer. Teacher. Radio Show Host.
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