Creating a Look-Alike Audience

"Look-Alike"
30 in 30 Challenge, Day Twenty-two
Abstract Acrylic Painting, 30" x 60"
Available and inspired by my favorite TV show Fixer Upper

I know what you are thinking. "This painting is way too bright for "farmhouse styled decor"! I just needed a burst of color today and decided this house, with it's purple pillows, needed some color. And I am sticking with it. 

One of the things mentioned on the AHA show this past week was how to create a "look-alike audience" on Facebook Ads Manager. With lookalike audiences, you can find more people on Facebook who share traits — like location, age, gender and interests — with your customers, so your ads reach even more people who’ll care about your business.

It’s easier to sell to current customers than to look for new ones, so why not create a look-alike audience on Facebook? Just use your existing email list and Facebook will find people on Facebook who share the same traits as your existing email list. Then when you place an ad Facebook will share your ad with your existing email customers (who are on Facebook) and your look-alike list. How incredible is that? 

Here is how Facebook tells you how to create a look alike audience:
To advertise to new customers, or even abroad, you don't need to put together complex data models. If you know who your best customers are now, we can help you find similar audiences at home or in another country. We call these lists of similar customers 'Lookalike Audiences'.
To create a Lookalike Audience in Ads Manager:

1. Go to your Audiences
2. Click Create Audiences in the top left and then select Create a Lookalike Audience from the dropdown
3. Choose your source (any Custom Audience - including those based on an app, email list, conversion pixel or Facebook Page)
4. Choose the country where you'd like to find a similar set of people
5. Choose your desired audience size with the slider
6. Click Create Audience

Then you can just place your ad. It's that easy.