Hopefully you have had a chance to think about your audience. (If you haven't read yesterday's blog post I suggest you do that first!)
Now that you have some idea as to who your audience is, it's time to find them. And the first two places you need to start are Facebook and Instagram. Go to your Facebook account and set up an ad. While you are setting up the ad you need to create an audience who will receive your ad. The way you do this is by identifying demographics and interests of your audience. Start with the basics, such as geographic location, age, gender, etc. Then start identifying their interests. Perhaps it's travel, outdoors, sports, and food and wine. The list of interests can go on and on and on. Maybe your audience likes the beach and water sports and travel. As you create your audience be sure to save it and name it appropriately.
You don't even need to run an ad right now. Just define your audience. And just so you know since Facebook bought Instagram the audience you create will work for both Facebook and Instagram.
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