Leslie Saeta Fine Art
  • Home
  • Abstract Paintings
  • Project Runway Collection
  • About Me
  • Interior Designers
  • Artists Helping Artists
    • AHA Hosts
    • Submit AHA Show Topic
    • AHA FORUM
  • My 100 Year Old Home

the everyday life of a working artist

June 12th, 2017

6/12/2017

0 Comments

 
Picture
I asked all of you last week to answer the question, "What do you struggle with most?". I am thrilled that so many of you left comments on my blog. Over the next few months I am going to try to respond to all (or most) of you comments. So let's get started!

Here was the first comment:
"I've been selling my art for 17 years. I own a gallery. I have a website. I'm on Facebook and Pinterest. I did give up outdoor art shows, too much work. My sales have been declining for the past few years. Please help me find a new audience and new customers."

To be honest, this comment was the most common of all. It appeared on my blog over and over and over. I think this is a great question!

The honest truth is this ... most artists have no idea who their audience is. So you can only imagine how it is to find your audience if you have no idea who you are looking for.  So the first thing you need to do is look at your existing audience. Who has already bought your art? Who has shown interest in your art. Do these people share any characteristics? Age? Employment, Geographic location, etc. If you don't really know who your audience is then you need to create one. Think long and hard about your art and who it is created for. Who likes your art? Is there an audience that you are very comfortable with? You really need to be serious and "create your perfect customer".  If you are still not sure then just makeup an audience. It's not that hard to do.

Then once you have defined your customer you need to start thinking about where they go and what they do. Only then should you spend any time or money marketing .
The Easiest Way to Create a Website. Weebly.com
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Leslie
    Mom. Wife. Artist. Marketer. Teacher. Radio Show Host.

    Archives

    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All
    30 In 30
    Blog Advice You Definitely Need
    Cool Stuff You Can't Live Without
    Getting Organized ... There Is Hope
    I Am Addicted To Fixer Upper
    It's All About The Art
    Marketing Advice You Probably Need
    Marketing Advice You Really Need
    Marketing Boot Camp
    Project Runway Challenge

    RSS Feed

    My Favorite Things

    The Easiest Way to Create a Website. Weebly.com
    Picture
    New 150x150 banner-2
    www.dickblick.com
    CLICK.BUY. CREATE. Shop Michaels.com today!
    Picture
    Some of my posts contain affiliate links for your convenience. Click here for full disclosure.
Leslie Saeta
email me
website
415.213.2646
  • Home
  • Abstract Paintings
  • Project Runway Collection
  • About Me
  • Interior Designers
  • Artists Helping Artists
    • AHA Hosts
    • Submit AHA Show Topic
    • AHA FORUM
  • My 100 Year Old Home