Just Ask

One of the things I spend a lot of time researching is "who is my customer?". I sell a lot of art online and through interior designers. So if I don't always ask questions about my customer it is likely I will never know anything about them. 

About a year ago I started asking more to learn "Who is my customer?". If I am working with an interior designer I always ask the designer "how they found me". Then I ask what they think of my website and what I can do to make it easier for them to work with me. I also ask about "their client". I am not looking for their name or email address but rather I just want to know about them. What is their house like? What are their interests? What do they like most about my art?

A lot of artists sell art through galleries. And I hear from most of them that they know nothing about who buys their art. I think it is time to start asking your galleries "Who is my customer?".

Of course you don't need to know their name because the gallery most likely will not give it to you. But you should ask the same questions I listed above. You should ask the gallery "What are their interests?" and "What do they like most about my art?". Ask them "What was the most important thing that led to them to purchasing your art?". If you think about it, there are a lot of questions you can and should ask to learn more about your customers. 

Because if you don't ask, you will never know the answer.