More About Finding New Customers

"Butterfinger"
Available for any size commission.
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This painting is the last in a series of three in this color palette. I love them!

​Yesterday I mentioned in my blog post some suggestions of things you might want to identify about your customers. The sooner you get a better understanding of your customers the sooner you can put yourself in their shoes.

You need to start thinking like your customers think. You need to figure out where they go to buy their art. And you need to figure where they "hang out" because there are other potential customers out there who are just like them. You need to try to be one step ahead of your customer so that you can always try to be where they might be looking for art. And you need to be able to anticipate when they might be ready to make a purchase. Suppose your customers are a group of interior designers. Or maybe you have identified them as "gallery owners". Do you see how this thinking can help you?

Now you need to get your art in front of your customers all of the time. All of the time.