Nothin But Flowers
48" x 48" abstract commission
I repurposed my blog in January and since then I have really enjoyed writing blog posts. I write five of them a week and in a best case scenario, write them all on Sunday. The truth is, I think I have only done that once or twice.
I do have a list of blog topics in my phone. Currently there are about 32 ideas on the list. Nothing is worse than not having any idea what to write about on your blog. Especially when it is due in a few hours.
So here are a few more ideas you can use to help you write better blog posts.
#1: Review a Product
To maintain your status as an expert in the art industry, you need to provide your readers with the latest news and information. Do product reviews to keep your audience informed. Review many of the art supplies you already use such as an easel, paints, color monitor, frames, etc. Another very popular topic is your studio. What products do you use in your studio, especially those that help you stay organized?
Publishing reviews of art products provides other artists and collectors with valuable information on the pros and cons. It also helps them make informed buying decisions. And helps establish you as the expert.
#2: Compare Products
Product comparisons are similar to product reviews.
When artists or collectors narrow down their buying decision to two different choices, they look to experts to guide them. Write blog posts that compare popular art and/or framing products to one another.
Why not write a blog post comparing two of your paintings? Examine the different decisions a collector faces when deciding between the purchase of two different paintings. You could discuss sizing, color, framing and/or the type of setting the paintings would look best in, etc. It’s best to promote “choosing between two paintings” vs. “should I buy or not”. It’s the “either/or” vs. “yes/no” approach.
Blog posts discussing product comparisons aid customers in making their final decisions.
#3: Educate new Artists and Collectors that visit your blog
Providing educational information on your blog is the #1 way to build more blog followers. Give new visitors a reason to follow your blog. Become the place where they can learn about art! When a new artist/collector visits your blog you want them to feel right away they don’t want to miss out on all of the information you are providing! Make a plan to educate you follower about something in every blog post you create.
Share your expert knowledge with your readers so they can learn (and benefit) from your blog posts. People constantly search the Internet for information on all topics about art. Posting educational information on your blog will result in search engines listing your blog posts when these inquiries are made.
#4: Compile Top 10 Lists
People love lists. Lists concisely assemble a lot of information into one place. Whether they consist of top art resources, art products, or tips, lists serve as a resource guide for your artists and collector blog followers.
As you are writing your blog posts with these lists incorporate links to your paintings and products (such as workshops, merchandise, prints, etc.). Include links to your website pages or previously published blog posts into your lists. Create lists of art resources, but don’t forget to create top ten lists that are about your art too!
Mom. Wife. Artist. Marketer. Teacher. Radio Show Host.
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