Acrylic diptych, 20" x 24" each.
I have been sending out a newsletter for years. And it is a fact that every newsletter I have sent out has resulted in a sale. I have sold paintings, workshops, calendars and lots of other great things. I am batting 100% when it comes to results from my newsletter. So then that leads me to my #1 dilemma. Why the heck have I not managed to send out a newsletter every month?
I know it makes no sense. And it's really dumb. To make it worse, in the months when I do send out a newsletter I often find myself sending it out on the last day of the month. Pathetic.
I think they call it procrastination. Although in my defense I am pretty busy and don't have a lot of free time to sit down and actually write a newsletter. But still, that's no excuse.
So I have a a new goal. I am going to send out not one but two newsletters. (Yes, I know this makes no sense. I can barely send out one newsletter a month so now I am going to try to send out two. Hmmm.) The first will be sent out to all of my subscribers who are on my newsletter list. And that newsletter will be sent out on or near the 15th of the month. The second newsletter will be tailored to interior designers (and others who are in this same client category). This newsletter will focus on my abstract paintings (and commissions) and will be uniquely created for a different audience. This one will go out by the 20th of the month.
There will be no exceptions. I mean it. Wish me luck. Although tomorrow is already the 15th. OMG.
And if you aren't sending out a newsletter you should seriously consider starting now.
** I wanted to let you know I found my chair and ottoman today! I opened up craig's list and found the perfect antique chair and ottoman for $30. The best part? The seller was less than 3 miles away. Now I just need to make a slipcover ...
Mom. Wife. Artist. Marketer. Teacher. Radio Show Host.
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