Planning an Art Consultation

I have four marketing consultations this week. In case you are wondering, a "marketing consultation" is a service I offer that is a private consultation with an artist. (You can find out more about them here.) I thought it might be fun to share how these consultations work.

Every artist consultation is different. Of course the goals of my clients are sometimes similar: sell more art, begin teaching workshops, get in to galleries, plan an art sale, sell more art online, build a mailing list and send out a newsletter. But each consultation is only about my client. And no one else. 

When an artist signs up for the consultation, they fill out a comprehensive survey that outlines their art business history, goals and accomplishments. Once I receive the results of the survey it's time for me to begin my analysis.

Based on the information in the completed questionairre I review all of my clients websites, social media sites, etc. I first look at the information as if I am a potential buyer and then a gallery owner. While I am doing my review I complete my own ten page outline that covers just about everything an artist needs to know about marketing.

Then I schedule a call with my client. We spend about an hour and forty five minutes (or longer!) and review everything. It's fun and one of my favorite things to do. One of my clients told me she took 32 pages of notes. Now that's a marketing consultation!