I know. You are thinking, huh? What is "the Upsell"?
According to Wikipedia, Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. In other words, it's offering your customer more options. And it is very effective in closing a sale.
Yesterday I spent three hours adding an option to the abstract paintings on my website titled "You might also like ...". In the photo above you can see there are four additional paintings listed on the page on my website featuring the painting "Free Flow". By offering similar paintings, I can appeal to a potential buyers interest by offering a choice, rather than an "either or" option. If you can give a customer the option to chose a painting from many, rather than decide to buy or not to buy, then you have a much higher likelihood to close a sale.
My "upsell" offers the potential customer additional paintings to purchase on every page of my website. I selected the additional paintings based primarily on color and design.
Adding a feature like this will be included in my webinARTs online website building class which will be released in the next few weeks. I love this!
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Mom. Wife. Artist. Marketer. Teacher. Radio Show Host.
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