Writing Better Blog Posts

"Strawberry Sundae"
20" x 20" x 1 1/2" on stretched canvas
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Writing blog posts can be a great habit to get in to. Each time you publish a new post you are sharing things about you and your art with other people. And marketing is all about getting "your story" in front as as many people as possible.

Here are some tips on how to write better blog posts.
#1: Answer Common Questions
All businesses, including ours, have their own frequently asked questions. These are the same questions I  get asked over and over again. Do you paint with oils? How long does it take you to complete a painting? Do you teach workshops? Where do you sell your art? Do you do commissions? Can you paint larger paintings?
Rather than answer these 10 or 20 common questions over and over again on the phone, in person or through email, turn them into blog topics.
Make a list of common questions you are asked about your art. It will probably be an ongoing list as you may not remember them all in one sitting. So keep the list near your computer and add to it as time goes on.
#2: Create “How-To” Posts
How-to articles make excellent posts. First, they’ll do well in Google searches. Plus, educating your audience about your art or how to do something related to your art is an excellent way to pique their interest.
For the artists who follow your blog, you might want to post demos or “how-to” posts. Posts could feature color mixing, choosing inspiration for your art, understanding values, etc. If you teach workshops you should feature photos and lots of information about what happens in your workshops.
#3: Make an Announcement
It’s important to limit promotional content on your blog, just as it’s important to limit your promotional content on social media.
However, a blog post is a great way to share news about your art business with your readers. Share detailed information on new art, store openings, events, gallery news, upcoming workshops and sales. If you receive an award or are starting a new collection or series of paintings, write about those too.
#4: Host a Q&A
Q&A posts change up your typical blog post content, while providing a more personal angle on your art.
There are a variety of ways to use a Q&A format for your blog.

• Interview one of your workshop students. This can be especially beneficial if you are teaching because it gives a new perspective of your workshops – from the student!
• Interview one of your suppliers/partners. This could include a framer, art supply store manager or even your local gallery owner.
• Interview a happy collector. Ask him or her to share personal experiences in purchasing your art. 

#5: Feature another Artist
Help customers and potential customers get to know other artists who are in your “art community”. This will strengthen the connection and loyalty between you and some of the artist’s you are really close to. Be sure to include the artist’s photo and some of their artwork.

​Join me tomorrow as I share more tips on how to write great blog posts!